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SEO vs SEM Whats the Difference ?

Posted by Brett Hall on 27 April 2017
SEO vs SEM Whats the Difference ?
We can assume it's safe to say most of us have heard the acronym 'SEO', which standards for Search Engine Optimisation. While we might have heard the term, it doesn't mean we know what it means, and how it impacts businesses. Let's throw another acronym into the mixture. 'SEM'. What? Is this the same as SEO but two letters back? No. SEM stands for Search Engine Marketing. So what do both of these mean? And why are they hanging out together? Stop scratching y...
Posted in: Online Marketing Google AdWords Remarketing Search Engine optimisation Search Engine Marketing Digital Marketing Online Advertising Effective Online Advertising   0 Comments

Power of branding promotional products

Posted by Brett Hall on 14 March 2017
Power of branding promotional products
  We frequently hear about the importance of branding for our business, but what does this really mean? Branding isn't just about having a logo; branding is about how we present our business to our customers and how we keep their attention. To take your business to the next level, where you are constantly in front of your customers you need to use signage. Not in the form of billboards or advertisements (though this certainly has its place) but in the form of branded p...
Posted in: Promotional products   0 Comments

3 Key aspects for Digital Marketing Strategy

Posted by Brett Hall on 25 October 2016
3 Key aspects for Digital Marketing Strategy
With so many digital marketing platforms available, trying to identify the right message and marketing channel can be overwhelming. To ensure you get the best results from your online presence here are 3  points you MUST keep in mind when mapping out your digital marketing strategy.   1. Identify your real Target Market Think you are targeting anyone and everyone? Think again. There is no faster way to blow your marketing budget then by trying to target a wide audien...
Posted in: Business Online Marketing Digital Marketing   0 Comments

How well do you rank in Google ?

Posted by Brett Hall on 2 September 2016
How well do you rank in Google ?
  With most consumers using search engines to make purchase decisions, ranking well has never been more important. Do you know how you rank against your competitors? Here are two steps to help you find out.   Search your business name in Google Go on you know you want to ! While it can be great seeing your website and social media profiles ranking at the top this is not what you are looking for. What you want to check is how many other websites or directories...
Posted in: Google Apps Online Marketing Google AdWords Remarketing Search Engine optimisation Search Engine Marketing Digital Marketing   0 Comments

SEO - a vital part of your digital marketing strategy

Posted by Brett Hall on 22 July 2016
SEO - a vital part of your digital marketing strategy
  With so many marketing tactics available at your fingertips it can be easy to question the value of Search Engine Optimisation (SEO). Is it still worth the time and investment for businesses?   It is a question we get asked often, and our answer is always the same. SEO is an essential part of your digital strategy and when done right can have a significant effect on your bottom line.   Here are four reasons why you should focus more time and effort impr...
Posted in: Social Media Online Marketing Google AdWords Remarketing Search Engine optimisation Search Engine Marketing Digital Marketing Mobile websites   0 Comments

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