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The rise of personalised video

Posted by Brett Hall on 25 August 2017
The rise of personalised video
  There is no denying the value of videos in marketing, but now we are going one step further personalised video marketing. What is personalised video content? Think about the friend anniversary videos you see on Facebook where you the customer are the star of the show. This is what personalised videos are all about. Is there a case for it you might ask? Recent research is showing that personalised videos attract 3.5 times more views than standard video content, achieve co...
Posted in: Branded Emails Video Marketing Explainer Videos Online Advertising Effective Online Advertising   0 Comments

Wow your customers with offline opportunities

Posted by Brett Hall on 23 May 2017
Wow your customers with offline opportunities
With a prominent push towards digital marketing for greater leverage, reach and cost-effectiveness, it can be easy to forget offline marketing strategies altogether. But with business success still dependent on building relationships and creating "wow" moments with our customers, forgetting to market yourself offline too can be a critical business mistake. Now at the risk of you thinking we've blasted back to marketing past, we want to remind you about two effective ways ...
Posted in: Promotional products Corporate gifts Brand awareness   0 Comments

SEO vs SEM Whats the Difference ?

Posted by Brett Hall on 27 April 2017
SEO vs SEM Whats the Difference ?
We can assume it's safe to say most of us have heard the acronym 'SEO', which standards for Search Engine Optimisation. While we might have heard the term, it doesn't mean we know what it means, and how it impacts businesses. Let's throw another acronym into the mixture. 'SEM'. What? Is this the same as SEO but two letters back? No. SEM stands for Search Engine Marketing. So what do both of these mean? And why are they hanging out together? Stop scratching y...
Posted in: Online Marketing Google AdWords Remarketing Search Engine optimisation Search Engine Marketing Digital Marketing Online Advertising Effective Online Advertising   0 Comments

Power of branding promotional products

Posted by Brett Hall on 14 March 2017
Power of branding promotional products
  We frequently hear about the importance of branding for our business, but what does this really mean? Branding isn't just about having a logo; branding is about how we present our business to our customers and how we keep their attention. To take your business to the next level, where you are constantly in front of your customers you need to use signage. Not in the form of billboards or advertisements (though this certainly has its place) but in the form of branded p...
Posted in: Promotional products   0 Comments

3 Key aspects for Digital Marketing Strategy

Posted by Brett Hall on 25 October 2016
3 Key aspects for Digital Marketing Strategy
With so many digital marketing platforms available, trying to identify the right message and marketing channel can be overwhelming. To ensure you get the best results from your online presence here are 3  points you MUST keep in mind when mapping out your digital marketing strategy.   1. Identify your real Target Market Think you are targeting anyone and everyone? Think again. There is no faster way to blow your marketing budget then by trying to target a wide audien...
Posted in: Business Online Marketing Digital Marketing   0 Comments

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"Break the ice" with a Corporate Gift
Posted by Brett Hall on 23 July 2019
What better way to "break the ice" at networking events or at a customer meeting, than to give them a usefu...
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