We frequently hear about the importance of branding for our business, but what does this really mean? Branding isn't just about having a logo; branding is about how we present our business to our customers and how we keep their attention. To take your business to the next level, where you are constantly in front of your customers you need to use signage. Not in the form of billboards or advertisements (though this certainly has its place) but in the form of branded p...

With so many digital marketing platforms available, trying to identify the right message and marketing channel can be overwhelming. To ensure you get the best results from your online presence here are 3  points you MUST keep in mind when mapping out your digital marketing strategy.   1. Identify your real Target Market Think you are targeting anyone and everyone? Think again. There is no faster way to blow your marketing budget then by trying to target a wide audien...

  With most consumers using search engines to make purchase decisions, ranking well has never been more important. Do you know how you rank against your competitors? Here are two steps to help you find out.   Search your business name in Google Go on you know you want to ! While it can be great seeing your website and social media profiles ranking at the top this is not what you are looking for. What you want to check is how many other websites or directories...

  With so many marketing tactics available at your fingertips it can be easy to question the value of Search Engine Optimisation (SEO). Is it still worth the time and investment for businesses?   It is a question we get asked often, and our answer is always the same. SEO is an essential part of your digital strategy and when done right can have a significant effect on your bottom line.   Here are four reasons why you should focus more time and effort impr...

  Nevermind winter, EOFY is here ! June, like January, is a month for taking stock. With still another six months left in the year, it is the perfect opportunity to make sure you're on track with your goals and making the most of your marketing budget while you still have time to realign if you need to.   But where do you start? To help you create greater marketing impact we've put together the EOFY Marketing Audit, so take a 10-minute break, grab a coffee and...