Posted by Brett Hall
on 22 July 2015
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Newsletter marketing or email marketing is a proven way to successfully grow your customer base and get your existing customers back buying with you sooner. Yet many businesses struggle to get a good number of their database to even open their email newsletters.
To help, here are six must-do practices to make sure your email newsletter gets opened by more and more of the customers and prospects on your business' database :
1. Make the subject line enticing
As one of...
Posted by Brett Hall
on 29 June 2015
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When it comes to being online success you need more than a website, the occasional newsletter and an advertisement or two. You need a strong and comprehensive digital strategy to achieve the results you want and need.
The internet is the go-to source of information for the vast majority of people searching for products and services. This makes your website the face of your business, so it needs to work for you by generating leads and enquiries day and night. But how do you g...
Posted by Brett Hall
on 11 June 2015
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Do you know how many visitors your website gets each week or month? What about how many of those visitors take up an offer or make an enquiry? If there's a big difference between the two it means people aren't engaging with your business.
To help, here are five ways to convert your website visitors into customers.
1. Provide an offer and incentive
Start by offering visitors to your website a incentive for interacting with you. Instead of just asking for an...
Posted by Brett Hall
on 29 April 2015
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Consumers are increasingly using video to search for and view information on the web and smart businesses are on to this trend. Explainer videos can help you build relationships, reinforce buying decisions, and work brilliantly to promote and explain products and services.
Still not convinced? Here are five reasons why smart businesses create and use explainer videos for their customers and why you should too.
1. Customers want their information quickly
...
Posted by Brett Hall
on 1 April 2015
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It's no secret that more and more consumers are using smart phones and tablets to research and purchase products and services. In fact, more searches are done by smart phone and tablet than regular desktop and Google is listening.
On the 26th of February 2015, Google announced on their blog that it would start looking more favourably on mobile-friendly websites. They stated:
"Starting April 21, we will be expanding our use of mobile-friendliness as a ...
