Advertising is one of the most common ways to get exposure for your products and services but is it the most effective? The truth is if you are advertising and not using Google AdWords and Remarketing, chances are you are losing money in advertising and here's why :   You aren't connecting with the right people In order to increase awareness and sales you have to get your brand, products and services out in front of your ideal customers. While advertisin...

Newsletter marketing or email marketing is a proven way to successfully grow your customer base and get your existing customers back buying with you sooner. Yet many businesses struggle to get a good number of their database to even open their email newsletters. To help, here are six must-do practices to make sure your email newsletter gets opened by more and more of the customers and prospects on your business' database :   1. Make the subject line enticing As one of...

When it comes to being online success you need more than a website, the occasional newsletter and an advertisement or two. You need a strong and comprehensive digital strategy to achieve the results you want and need.   The internet is the go-to source of information for the vast majority of people searching for products and services. This makes your website the face of your business, so it needs to work for you by generating leads and enquiries day and night. But how do you g...

Do you know how many visitors your website gets each week or month? What about how many of those visitors take up an offer or make an enquiry? If there's a big difference between the two it means people aren't engaging with your business. To help, here are five ways to convert your website visitors into customers.    1. Provide an offer and incentive Start by offering visitors to your website a incentive for interacting with you. Instead of just asking for an...

Consumers are increasingly using video to search for and view information on the web and smart businesses are on to this trend. Explainer videos can help you build relationships, reinforce buying decisions, and work brilliantly to promote and explain products and services.   Still not convinced? Here are five reasons why smart businesses create and use explainer videos for their customers and why you should too.   1. Customers want their information quickly ...