Posted in Branded Emails

Did you know that every second 2.4 million emails are sent across the world? Incredible isn't it? Now if we break this down further, on average, it's estimated that as individuals we will send around 40 emails a day for work. That is 40 opportunities (or missed opportunities) to promote your products, inspire downloads and grow your database. Now let me ask you do you hand out 40 business cards a day? Yet how much time do we spend painstakingly designing our business ca...

  There is no denying the value of videos in marketing, but now we are going one step further personalised video marketing. What is personalised video content? Think about the friend anniversary videos you see on Facebook where you the customer are the star of the show. This is what personalised videos are all about. Is there a case for it you might ask? Recent research is showing that personalised videos attract 3.5 times more views than standard video content, achieve co...

  Nevermind winter, EOFY is here ! June, like January, is a month for taking stock. With still another six months left in the year, it is the perfect opportunity to make sure you're on track with your goals and making the most of your marketing budget while you still have time to realign if you need to.   But where do you start? To help you create greater marketing impact we've put together the EOFY Marketing Audit, so take a 10-minute break, grab a coffee and...

The holiday season can often work to extremes in business, you are either run off your feet or left twiddling your thumbs. While the best way to guard against holiday slumps is to plan in advance, there are quick and easy ways you can help boost your holiday sales. Sound to good to be true? Here are four ways to keep momentum this holiday season.   1. Look to upsell or cross-sell customers Your quickest and easiest sales will always come from your existing customers so s...

  Ever had your doubts about working in the cloud?   Wondered how something you can't see and can't touch can be trusted to have such a great and positive impact on your business?   There's a reason why more and more businesses are headed to the cloud and to help you make the shift, here we'll dispel some myths and give you the four reasons you should use the cloud for your business.     1. Everything in one place ...