Posted in Effective Online Advertising

  Not only does every email leaving your outbox look professional & promote your products and services but they can now give you GREAT INSIGHTS too. We call it KYCC (Know your customers click) and now your daily email has the power to let you instantly know :   - Whenever a customer opens your email (now & in the future) - Whenever they click on your social media icons/links in your email signature - Whenever they click on your image/video in the body of your ema...

  There is no denying the value of videos in marketing, but now we are going one step further personalised video marketing. What is personalised video content? Think about the friend anniversary videos you see on Facebook where you the customer are the star of the show. This is what personalised videos are all about. Is there a case for it you might ask? Recent research is showing that personalised videos attract 3.5 times more views than standard video content, achieve co...

We can assume it's safe to say most of us have heard the acronym 'SEO', which standards for Search Engine Optimisation. While we might have heard the term, it doesn't mean we know what it means, and how it impacts businesses. Let's throw another acronym into the mixture. 'SEM'. What? Is this the same as SEO but two letters back? No. SEM stands for Search Engine Marketing. So what do both of these mean? And why are they hanging out together? Stop scratching y...

When it comes to being online success you need more than a website, the occasional newsletter and an advertisement or two. You need a strong and comprehensive digital strategy to achieve the results you want and need.   The internet is the go-to source of information for the vast majority of people searching for products and services. This makes your website the face of your business, so it needs to work for you by generating leads and enquiries day and night. But how do you g...

Consumers are increasingly using video to search for and view information on the web and smart businesses are on to this trend. Explainer videos can help you build relationships, reinforce buying decisions, and work brilliantly to promote and explain products and services.   Still not convinced? Here are five reasons why smart businesses create and use explainer videos for their customers and why you should too.   1. Customers want their information quickly ...