Posted in Online Advertising

  Not only does every email leaving your outbox look professional & promote your products and services but they can now give you GREAT INSIGHTS too. We call it KYCC (Know your customers click) and now your daily email has the power to let you instantly know :   - Whenever a customer opens your email (now & in the future) - Whenever they click on your social media icons/links in your email signature - Whenever they click on your image/video in the body of your ema...

  There is no denying the value of videos in marketing, but now we are going one step further personalised video marketing. What is personalised video content? Think about the friend anniversary videos you see on Facebook where you the customer are the star of the show. This is what personalised videos are all about. Is there a case for it you might ask? Recent research is showing that personalised videos attract 3.5 times more views than standard video content, achieve co...

We can assume it's safe to say most of us have heard the acronym 'SEO', which standards for Search Engine Optimisation. While we might have heard the term, it doesn't mean we know what it means, and how it impacts businesses. Let's throw another acronym into the mixture. 'SEM'. What? Is this the same as SEO but two letters back? No. SEM stands for Search Engine Marketing. So what do both of these mean? And why are they hanging out together? Stop scratching y...

  Advertising is one of the most common ways to get exposure for your products and services but is it the most effective? The truth is if you are advertising and not using Google AdWords and Remarketing, chances are you are losing money in advertising and here's why :   You aren't connecting with the right people In order to increase awareness and sales you have to get your brand, products and services out in front of your ideal customers. While advertisin...

When it comes to being online success you need more than a website, the occasional newsletter and an advertisement or two. You need a strong and comprehensive digital strategy to achieve the results you want and need.   The internet is the go-to source of information for the vast majority of people searching for products and services. This makes your website the face of your business, so it needs to work for you by generating leads and enquiries day and night. But how do you g...